Marketing Technologies

Closely related to marketing strategies, marketing technologies encompass the “behind-the-scenes” systems that drive effective websites and electronic communications. Put Barton Visions’ knowledge and expertise to work for you with one, or all, of the following services.

Content Management Systems (CMS)

A content management system (CMS) allows you to update your website quickly and easily using only your web browser. A CMS offers database-driven web applications like online membership management, event registration, photo galleries, blog management and document storage.

Barton Visions employs experts in CMS design to tailor systems that fit your unique business needs. Whether you need a new CMS, revisions to an existing CMS, or help deciding which CMS option makes the most sense for your business, Barton Visions will help you select what’s best for you.

Search Engine Optimization (SEO)

When used appropriately, search engine optimization can increase traffic to your website and enhance your corporate image. SEO web design is more than key words and logical architecture. Barton Visions specializes in organic search SEO structure because it is the most productive and cost-effective way to increase the visibility of your website. Barton Visions provides all of the following services on an SEO project:

• Review of existing site content and structure
• Keyword search
• SEO training
• Technical advice on website development (hosting, redirects, error pages, JavaScript)
• Content development including copywriting
• Management of online business development campaigns
• Market and geographically-targeted content

E-Newsletters, Blogs and RSS Feeds

Consistent communication of your company’s message is accomplished through e-newsletters, blog posts, e-mail marketing campaigns and press releases. Barton Visions will help you create these communication pieces and distribute them to customers through an RSS (Really Simple Syndication) strategy.

E-Commerce

Let Barton Visions make your product inventory available online through an e-commerce solution. We’ll get your products and a shopping cart feature up on your website quickly and professionally.